Frontend Software Engineer II, Intelligent Messaging
Attentive Mobile
Software Engineering
New York, NY, USA
Posted on Mar 17, 2026
Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.
Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.
With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in Deloitte’s Fast 500 (four years running!), LinkedIn’s Top Startups, Forbes’ Cloud 100 (five years running!), Inc.’s Best Workplaces, and the Human Rights Campaign Foundation's Corporate Equality Index!
About the Role
Our Intelligent Messaging (IM) team is the unified home for all of Attentive’s messaging products. We’re bringing together everything related to messaging - a seamless user experience, infrastructure, delivery systems, content intelligence, and personalization.
Why? Because we believe the future of marketing communication is intelligent, unified, and channel-agnostic. Whether it’s SMS, email, or the next big channel, marketers should have one powerful system to create and deliver seamless, data-driven conversations with their customers.
We’re looking for a Frontend Engineer who’s excited to help build the future of Attentive’s omni-channel messaging platform. You’ll design and develop the frontend systems that enable our customers to craft and deliver communications at massive scale. This is a hands-on role where you’ll collaborate with product and design teams, as well as engineers across AI, personalization, and product delivery teams to bring new messaging experiences to life. You’ll help unify our messaging stack, strengthen the foundations of our platform, and ensure that new capabilities benefit every channel we support.
This role follows a hybrid schedule, with engineers working from our New York office Tuesday -Thursday each week.
What You’ll Accomplish
- Develop and maintain scalable frontend applications that power Attentive’s enterprise-grade email omni-channel marketing platform
- Build and enhance high-performance, user-friendly frontend applications that power our customer-facing messaging products
- Collaborate closely with product managers, designers, and backend engineers to deliver high-quality features that enhance the email creation and delivery experience
- Improve code quality through reviews, testing, and adherence to best practices
- Identify and address technical debt to ensure long-term maintainability of our frontend codebase
- Contribute to frontend technical decisions and stay current
Your Expertise
- 3+ years of professional experience in software development with a focus on frontend engineering.
- Proficiency with modern JavaScript/TypeScript and React.
- Experience contributing to high-scale applications used by enterprise customers.
- Strong understanding of frontend architecture, state management, and performance optimization.
- Experience collaborating with designers and product managers to translate wireframes and prototypes into production-ready code.
- Familiarity with GraphQL, RESTful APIs, and working alongside backend services.
- Solid understanding of frontend testing and CI/CD practices.
- Excited by new technologies but intentional about adopting the right tool for the problem.
What We Use
- Our infrastructure runs primarily in Kubernetes hosted in AWS’s EKS
- Infrastructure tooling includes Istio, Datadog, Terraform, CloudFlare, and Helm
- Our backend is Java / Spring Boot microservices, built with Gradle, coupled with things like DynamoDB, AirFlow, Postgres, and Redis, hosted via AWS
- Our frontend is built with React and TypeScript, and uses best practices like GraphQL, Storybook, Radix UI, Vite, esbuild, and Playwright
- Our automation is driven by custom and open source machine learning models, lots of data and built with Python, Metaflow, HuggingFace 🤗, PyTorch, TensorFlow, and Pandas
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
- The US base salary range for this full-time position is $150,000 - $200,000 annually + equity + benefits
- Our salary ranges are determined by role, level and location
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Attentive Company Values
Default to Action - Move swiftly and with purpose
Be One Unstoppable Team - Rally as each other’s champions
Champion the Customer - Our success is defined by our customers' success
Act Like an Owner - Take responsibility for Attentive’s success
Learn more about AWAKE, Attentive’s collective of employee resource groups.
If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.