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Content Marketing Specialist

Pine

Pine

Marketing & Communications
Toronto, ON, Canada
Posted on Aug 12, 2025

About Pine

At Pine, we’re transforming the outdated and complicated home financing process into something simpler, faster, and better for Canadians. With innovative technology and a team of passionate people, we’re on a mission to make homeownership more accessible. Backed by some of North America’s most sought-after VCs, we’re one of Canada’s fastest-growing startups - and we recently ranked #5 on LinkedIn’s Top Startups in Canada.

The Role

Now we need a Content Designer to help us craft clear, compelling, and human experiences across every touchpoint.

This isn’t just about writing nice words. It’s about designing content as a core part of the user experience - making complex information effortless to understand, helping people feel confident in big decisions, and ensuring our voice is consistent from the first click to the final signature.

What You’ll Do

  • Work hand-in-hand with Product Designers, Product Managers, and Engineers to shape user experiences with smart, empathetic content.

  • Write and structure in-app copy, UX microcopy, onboarding flows, product descriptions, and help content.

  • Maintain and evolve our content style guide so our tone feels unmistakably Pine.

  • Simplify complex financial and real estate concepts without dumbing them down.

  • Test and refine content through usability studies, feedback loops, and data.

  • Champion the voice of our customer across teams.

What We’re Looking For

  • 3+ years in content design, UX writing, or product content roles.

  • Experience working closely with product and design teams.

  • A portfolio showing how your words improved user experience (we love before-and-afters).

  • Ability to balance creativity with precision - every word counts.

  • Comfort working in a fast-paced startup where priorities shift quickly.

  • Bonus points if you’ve worked in FinTech, PropTech, or another regulated industry.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table.

If you need any accommodations, please inform your recruitment contact upon initial connection.