Lifecycle Marketing Specialist
Pine
Marketing & Communications, Sales & Business Development
Toronto, ON, Canada
Posted on Aug 13, 2025
About Pine
At Pine, we're transforming the outdated and complicated home financing process into something simpler, faster, and better for Canadians. With innovative technology and a team of passionate people, we're on a mission to make homeownership more accessible. Backed by some of North America's most sought-after VCs, we're one of Canada's fastest growing startups - and we recently ranked #5 on LinkedIn's Top Startups in Canada.
The Role
We're looking for a Lifecycle Marketing Specialist to design and execute customer engagement strategies that maximize retention, nurture relationships, and drive customer lifetime value. This role is perfect for someone who thrives in a fast-paced environment, is obsessed with personalization, and loves using data to create meaningful, timely interactions across the customer journey.
What You'll Do
We're committed to growing and empowering a more inclusive community within our company. That's why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table.
If you need any accommodations, please inform your recruitment contact upon initial connection.
At Pine, we're transforming the outdated and complicated home financing process into something simpler, faster, and better for Canadians. With innovative technology and a team of passionate people, we're on a mission to make homeownership more accessible. Backed by some of North America's most sought-after VCs, we're one of Canada's fastest growing startups - and we recently ranked #5 on LinkedIn's Top Startups in Canada.
The Role
We're looking for a Lifecycle Marketing Specialist to design and execute customer engagement strategies that maximize retention, nurture relationships, and drive customer lifetime value. This role is perfect for someone who thrives in a fast-paced environment, is obsessed with personalization, and loves using data to create meaningful, timely interactions across the customer journey.
What You'll Do
- Develop and own Pine's customer lifecycle marketing strategy from onboarding through retention and re-engagement.
- Build, manage, and optimize multi-channel campaigns (email, SMS, push notifications, in-app) to drive engagement and conversion.
- Create segmentation strategies based on customer behaviors, preferences, and lifecycle stage.
- Partner with Product, Sales, and Partnerships teams to align messaging with key business goals.
- Design and execute A/B tests to continually improve campaign performance.
- Monitor, measure, and report on KPIs such as retention rates, engagement, and LTV.
- Leverage marketing automation tools to scale personalized communications.
- Stay current on best practices in lifecycle, CRM, and retention marketing.
- 3 - 5 years of experience in lifecycle, CRM, retention, or email marketing (B2C experience preferred).
- Strong copywriting and messaging skills with the ability to adapt tone for different audience segments.
- Proficiency in marketing automation platforms (e.g., Braze, Iterable, HubSpot, Klaviyo).
- Data driven mindset with experience using analytics tools (e.g., Google Analytics, Looker, Mixpanel).
- Solid understanding of customer segmentation, journey mapping, and personalization tactics.
- Proven experience running A/B and multivariate tests.
- Comfortable in a startup environment - adaptable, proactive, and hands-on.
- Bonus: Experience in FinTech, PropTech, or real estate industries.
We're committed to growing and empowering a more inclusive community within our company. That's why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table.
If you need any accommodations, please inform your recruitment contact upon initial connection.